Backgrounder > Work History > Waterbury Companies | TimeMist

In 2007 I took on the position of Director of Marketing for Waterbury Companies leading brand; TimeMist. Prior to 2007, the company experienced a significant level of brand deterioration for a number of reasons [in brief: a change in identity without a strong campaign to position the new brand name; lack of new products; pricing, competition and overall visibility]. The strategies I implemented focused on "bringing back the brand" and reposition TimeMist in the leadership position it once owned. During my time with the company I implemented changes in usage of the corporate identity and messaging to eliminate the market confusion that existed. I created new products, new market segments and generated significant PR. We ran aggressive promotions and spiked sales, giving our brand greater visibility and strong revenue. And, for the first time in 25 years, we were honored with Industry Innovation Awards at leading national trade shows. The brand was coming back! [Next >>>]